Cover and Reference Letters

I hate writing cover letters. They make me feel so prideful. Every cover letter makes you say "I'm better than the other person so choose me" or "I'm the best" or "I'm not like other people". Wow...I can't believe we created this sheet of paper for our jobs and volunteering. We cannot get a job by being humble (unless you get a job offer or suggestion).

Now I have to write a reference letter to myself and it is as difficult as writing a cover letter. It makes me uncomfortable and prideful again. I don't know what other people see in me. I wished the people who asked me to write the reference letter for them told me the skills and attributes they saw in me. I'm scared if I lie like Pinocchio and stick my long nose up in the air.